The center aims to promote academic research in the field of tourism informatization in China, support tourism public information services, promote the upgrading of traditional tourism industry, and cultivate professional talents in tourism informatization. As the first collaborative innovation platform for tourism big data in China, a big data platform that integrates multiple tourism information and resources, is open to domestic, foreign, and industry sectors, effectively responding to the policy guidance of the National Tourism Administration's "smart tourism", and accelerating the transformation and upgrading of China's tourism industry.

Vice President of Beijing United University Huang Xiankai, Dean of the School of Tourism, stated: The School of Tourism at Beijing United University has always been committed to serving the development of the national tourism industry and hopes to fully leverage its role as a bridge connecting the government and industry. In the period of rapid transformation and upgrading of the domestic tourism industry, seizing the opportunities given by big data and promoting the development of tourism education and industry based on big data has become the core proposition of the School of Tourism in recent years. As one of the largest tourism universities in China, Tourism at Beijing United University The institute has a solid foundation in the field of tourism informatization research and talent cultivation.